Rapport in sales is a critical ingredient in developing client loyalty and paving the way for future sales. A sales team that has a strong degree of rapport with one another will function more effectively than a team with a set of individual performers. Together Everyone Achieves More, right?
Want a quick and fun exercise to build rapport within your sales team by helping them realize each others innate talents? Try this during one of your sales meetings.
Get everyone the book Strengths Finder 2.0 by Tom Rath. Have everyone read section 1, 30 pages, and then take the online StrengthsFinder 2.0 assessment. Ask them to skim the rest of the book, which has details on the 34 most common strengths based on 40 years of research by Gallup
Put a flip chart on the wall for each person in the room. Ask the participants to keep their assessment results private until you complete the exercise.
The exercise is for each person to write what they believe are the top 2 strengths of their teammates on each person's flip chart. Participants should use the book to review details of each strength to determine if it fits the their teammate. If you have 5 people participating, each flip chart should have 8 strengths written on it. The exercise should take about 5 minutes per person - so for 5 people allot 25 minutes.
Once each person's flip chart has everyone's input, have each person stand next to their flip chart. Have the team provide input on why they feel the assigned strengths fit the person. Then have the person reveal their top 5 strengths and describe why they agree/disagree with their assessment.
Not everyone is going to agree with their strengths, but through the team feedback, they just might get a better understanding of how they're perceived, and everyone will learn a few things about their teammates in a fun and impactful exercise.
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